One of the megatrends is the move toward an information-based economy. Businesses no longer are limited to a small sector of society. The advent of the World Wide Web has allowed consumers to shop on the internet and follow fashion trends with just a click.
The trends that I see currently that will affect culture and the fashion industry are the ability to shop on the internet for products and services instead of going directly to a store and getting the news and inforation faster than the newspapers and magazines.
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