Preppy Fashion Style is a fashion niche and customers who are likely to identify with this style are conservative and sporty.
It's cool to be dressed in plaids, sweaters, and school girl skirts. Thanks to shows like Gossip Girl and 90201. To get the look you need a collar shirt, cardigan, school girl skirt, and for a real fashion statement put on a pair of colored tights.
One of the megatrends is the move toward an information-based economy. Businesses no longer are limited to a small sector of society. The advent of the World Wide Web has allowed consumers to shop on the internet and follow fashion trends with just a click.
The trends that I see currently that will affect culture and the fashion industry are the ability to shop on the internet for products and services instead of going directly to a store and getting the news and inforation faster than the newspapers and magazines.