Monday, October 18, 2010

Distinctive Style Niche

Preppy Fashion Style is a fashion niche and customers who are likely to identify with this style are conservative and sporty.

It's cool to be dressed in plaids, sweaters, and school girl skirts.  Thanks to shows like Gossip Girl and 90201.  To get the look you need a collar shirt, cardigan, school girl skirt, and for a real fashion statement put on a pair of colored tights.


how-to-dress-preppy-4.jpg

Megatrends

One of the megatrends is the move toward an information-based economy.  Businesses no longer are limited to a small sector of society.  The advent of the World Wide Web has allowed consumers to shop on the internet and follow fashion trends with just a click.

The trends that I see currently that will affect culture and the fashion industry are the ability to shop on the internet for products and services instead of going directly to a store and getting the news and inforation faster than the newspapers and magazines.

Country Comes to LA

Country Goes to LA

Elle Goes Military

Elle Goes Military

Friday, October 8, 2010

Fashion Island Displays

Fall 2010 Fashion Trend

The Military and Faux Fur Mix
BCBG Window Display
Kate Spade Window Display

Rebel Window Display


Fashionable People

BCBG Military Jacket

Juicy Couture Faux Fur Vest with Ties

Juicy Faux Fur Vest with Hood

Rebel's Military Pants

Juicy Couture Military Vest with Fur TrimJuicy Couture Fleece Military Faux Fur Trim Hoodie

Fashionable Person

The Gift Guide



St. John Knits
 Wool black knit blazer. Featuring notched collar, three gold buttons down front, patch pocket. Made in USA.
$1,295.00
www.sjk.com

Armani Riding Pants

Johdpur pant with front zipper, back darts, and front slash pockets.
$740.00
www.saksfifthavenue.com
Burberry Boot

Pull-on Riding boots with stacked one inch heel. With buckle detail.
$750.00
www.saksfifthavenue.com